Luxury Ride — Privacy Policy

Legal Entity: Luxury Ride NYC, LLC d/b/a Luxury Ride USA (also referred to as “Luxury Ride NYC”, “we,” “us,” or “our”)
Websites & Apps Covered: https://luxuryrideusa.com and related subdomains, the Online Reservation System (ORES/Passenger Web App), customer portals, and any pages that link to this Privacy Policy (collectively, the Services).
Effective Date: September 10, 2024
Contact: info@luxuryrideusa.com | +1 (888) ‑ 774-4847 | 50 Galesi Drive, Suite 2C, Wayne, NJ 07407 (mail only)

Your privacy matters to us. This Privacy Policy explains what personal data we collect, how we use it, the choices and rights you have, and how we protect your information.

1) Who We Are

We provide premium chauffeured transportation and related booking/concierge services. When you visit our sites, create an account, or book a reservation, we act as the controller of your personal data (or business under U.S. state laws) for the data described in this Policy. For affiliate or partner‑fulfilled trips, we may act as a joint controller/service provider/processor as applicable.

2) The Information We Collect

We collect personal information that you provide directly, that is created during your use of the Services, and that we obtain from third parties (e.g., payment processors, analytics, fraud‑prevention services). In the past 12 months, we may have collected the categories below. Specific data elements vary by interaction.

A. Identifiers & Contact Data — name, email, phone, billing/mailing address, company, job title, account credentials.
B. Government/Verification Data (optional/where lawful) — ID image or number (e.g., driver’s license) when needed for fraud prevention or access control (e.g., secure facilities).
C. Booking & Travel Details — pickup/drop‑off addresses, waypoints, dates/times, flight details, passenger preferences, special assistance requests, number of passengers/bags, notes to chauffeur/dispatch.
D. Payment Data — cardholder name and limited card details; we do not store full PAN. Cards are tokenized and processed by PCI‑certified payment providers.
E. Communications & Support — emails, calls/voicemails, texts, in‑app messages, and related metadata. Calls may be recorded for quality and dispute resolution where permitted by law.
F. Device/Network Data — IP address, device identifiers, browser type, operating system, language, referring/exit pages, general location (derived from IP), and system logs.
G. Usage & Analytics Data — page views, feature usage, session timing, app performance, crash logs, and campaign/UTM data.
H. Cookies & Similar Tech — cookies, pixels, tags, SDKs, and tracking URLs (see Section 8).
I. Safety & Security Data — fraud indicators, velocity checks, card verification outcomes, and access controls.
J. Optional Marketing Preferences — newsletter opt‑ins, event RSVPs, promo choices, and survey responses.

Sensitive Personal Data. We do not seek to collect sensitive categories (e.g., precise geolocation, biometric templates, health data) except where you provide them for a clear purpose (e.g., accessibility requests) or we must process limited items for verification/security. We do not use or disclose sensitive data for inferring characteristics about you.

3) How We Use Personal Data (Purposes & Legal Bases)

We use your information to:

  • Provide and operate the Services (create/manage accounts, process reservations, dispatch chauffeurs, take payments, send confirmations/receipts).

  • Customer support and safety (identity verification, fraud prevention, dispute/chargeback defense, incident reporting, lost‑and‑found, quality assurance).

  • Improve and personalize our websites, apps, and operations (analytics, A/B testing, performance monitoring).

  • Marketing with consent or as permitted by law (newsletters, promotions). You may opt out at any time.

  • Legal/compliance (tax/regulatory records, lawful requests, contracts, enforcing terms, protecting rights and property).

Legal Bases (EU/UK GDPR and similar): contract necessity; legitimate interests (e.g., securing our Services, improving user experience); consent (for certain marketing or cookies); and compliance with legal obligations.

4) How We Share Information

We do not sell your personal information for money. We share data with:

  • Service providers/processors: payment gateways and fraud tools (e.g., tokenization, AVS/CVV), cloud hosting, email/SMS delivery, analytics, CRM/support platforms, and data security vendors.

  • Transportation affiliates/subcontractors: trusted partners who fulfill rides when needed; they receive only the data required to provide the trip.

  • Business operations and legal: auditors, insurers, advisors; authorities or parties to a legal matter when required by law or to protect rights and safety.

  • Corporate transactions: in a merger, acquisition, financing, or sale of assets, data may be transferred as permitted by law.

Targeted Advertising / “Share” (US state laws). We may allow advertising/analytics partners to set cookies or pixels that could be considered a “share” or “targeted advertising” under certain privacy laws. You can opt out via our Cookie Preferences link and (where available) by sending a Global Privacy Control (GPC) signal; we honor GPC as an opt‑out preference.

5) Your Choices & Rights

Depending on your location, you may have the rights to access, correct, delete, port, or restrict/opt‑out of certain processing, including targeted advertising and certain profiling. You can:

  • Use the Cookie Preferences link to manage analytics/ads cookies.

  • Opt out of marketing emails via the unsubscribe link.

  • Request access/deletion/opt‑out by emailing info@luxuryrideusa.com (we may verify your identity and request additional information).

  • If you are in California (or other states with similar laws), you may also designate an authorized agent to make requests on your behalf.

We will not discriminate against you for exercising your privacy rights.

6) Data Retention

We retain personal data only as long as necessary for the purposes outlined here, including to provide the Services, comply with legal, tax, and accounting obligations, resolve disputes, and enforce agreements. Typical retention examples:

  • Booking and invoice records: 7 years (tax/regulatory).

  • Account data: for the life of the account and then archived/deleted per policy.

  • Marketing preferences and logs: until you opt out, then retained minimally to honor your opt‑out.

7) Security

We implement administrative, technical, and physical safeguards appropriate to the nature of the data, including TLS encryption in transit, payment tokenization via PCI‑certified processors, access controls, logging, and vulnerability management. No method is 100% secure; you are responsible for safeguarding your account credentials and devices.

8) Cookies & Similar Technologies

We use cookies/pixels/SDKs to remember settings, authenticate sessions, analyze usage, and personalize content. You can control cookies via your browser and our Cookie Preferences link. Blocking some cookies may impact functionality. We may include web beacons in emails to measure engagement. We respond to Global Privacy Control signals where required.

9) International Data Transfers

If you access the Services from outside the U.S., your data may be processed in the U.S. and other countries that may have different data protection laws. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross‑border transfers.

10) Children’s Privacy

Our Services are not intended for children under 13 (or under 16 where required). We do not knowingly collect personal data from children. If you believe a child has provided data to us, contact info@luxuryrideusa.com and we will take appropriate steps to delete it.

11) Messages From Us

We may send service‑related communications (e.g., bookings, receipts, security notices). With your consent or as permitted by law, we may send marketing messages; you may opt out at any time.

12) Do‑Not‑Track & State Notices

  • Do‑Not‑Track (DNT): We do not currently respond to DNT signals. We do honor GPC signals as an opt‑out of sale/share/targeted advertising where applicable.

  • California/Colorado/Connecticut/Virginia/Utah/Oregon/Texas/Delaware/New Jersey and similar laws: you have rights described in Section 5. We disclose the categories of personal information collected, sources, purposes, and disclosures in Sections 2-4. We do not sell personal information for money. We may share for targeted advertising; opt out via Cookie Preferences or GPC. We do not knowingly sell/share the personal information of consumers under 16.

  • Nevada: We do not sell covered information as defined by Nevada law.

13) Third‑Party Links & Services

Our Services may link to third‑party websites or offer integrations (e.g., payment pages, mapping, analytics). Those sites and services are governed by their own policies.

14) Changes to This Policy

We may update this Policy from time to time. We will post the effective date at the top and, where required, notify you of material changes. Your continued use of the Services means you accept the updated Policy.

15) How to Contact Us

Email: info@luxuryrideusa.com
Mail: Privacy Office, Luxury Ride NYC, LLC, 50 Galesi Drive, New Jersey, NJ 07407
Phone: +1 (888) 774-4847

Appendix A — Additional Disclosures (GDPR/EU/UK)

Controller: Luxury Ride NYC, LLC.
Data Protection Contact: info@luxuryrideusa.com
Purposes/Legal Bases: As listed in Section 3. For marketing/analytics cookies we rely on consent.
Transfers: Where applicable, transfers rely on SCCs or equivalent safeguards.
Your Rights: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent at any time (without affecting prior processing).
Complaints: You may lodge a complaint with your local supervisory authority.

Appendix B — Category Mapping (U.S. State Laws)

Identifiers (A), Customer Records (A/C), Commercial Information (C), Internet/Network Activity (F/G/H), Geolocation (general) (F), Sensory (call recordings) (E), Inferences (limited, from usage/segmenting). Disclosed to service providers/affiliates strictly for the purposes in Section 3. Retention per Section 6.

Privacy Preference Center

Privacy Preferences

Your privacy is important to us. It is Luxury Ride NYC’s policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below. We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date. We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. We will make readily available to customers information about our policies and practices relating to the management of personal information. We will only retain personal information for as long as necessary for the fulfillment of those purposes. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. Luxury Ride NYC may change this privacy policy from time to time at Luxury Ride NYC’s sole discretion.